Hello, World

This site is selfish. I’m not really doing this for you. Which is a strange thing to write on the first page of a personal website, but at least we are starting honestly.

For some time now I've had this feeling that I'm wasting a lot of the information I take in. Not wasting in the sense that it has no value. More in the sense that it enters my head, connects to something, sparks a thought, and then slowly disappears.

There is the book club I started with my friend Ondro, where we read a lot. Sadly, this also includes Slovak historical fiction, because apparently we do not vote on these things. There is my work at Echt Brands, where I move between development, design, digital brand experience, and whatever the day needs. Through the studio I also get a direct look into how different companies think and where brands meet reality. There are the Encounter groups I go to, inspired by Carl Rogers, where twenty interesting people meet five times a month and talk about life in a way that feels more useful than any productivity books. Or at least more honest. There is psychology, physics or the spiritual side. And then my two great weaknesses, chips and YouTube. Yes, in that order.

A lot comes in. The question is what to do with it.

A few months ago I was in Lanzarote with the boys, somewhere between waves, food, and conversations that only make sense on trips like that, and we started talking about what we would actually build with AI if we sat down and tried. I remembered an old idea I had been carrying around for years, a booking platform for barbershops. Nothing revolutionary. Barbers have managed to cut hair for centuries without me. Just one of those ideas I knew exactly how I wanted, but building it properly would take too much time. A friend and I agreed to try prompting our way through it over the weekend.

By Sunday my jaw was on the floor.

Something I would normally design and code over three or four months started to take shape in two days. Not finished, not perfect, but real enough to change how I looked at it. When I used to code the old way, line by line, I loved the dopamine hit of finishing a feature. With vibe coding I get that feeling every few minutes. Sometimes Claude Code is wrong. Sometimes it feels like a very fast junior developer with no context, too much confidence, and admin access. But sometimes it is brilliant, and I am smiling like an idiot.

I want more of this. I want to follow what is happening with AI, not as a tourist, but as someone who actually builds with it. Partly because it is the most fun I have had with a computer in years. Partly because I do not think Echt Brands can afford to stay behind. For a studio like ours, staying current is not optional anymore.

So this blog is my way of forcing myself to pay attention.

The deal is simple. If I read something interesting, test a tool, hear a thought, or learn something through work, I want to understand it well enough to write about it here. Even if it is short. Maybe especially if it is short. I will write about AI, tools worth trying, digital brand experience, what we learn inside the studio, books, psychology, intuition, and life in general. A public notebook for things that create a spark.

If someone finds it useful, great. But honestly, this exists because I want to think better, and writing things down seems like a good place to start.

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Talk back

If something sparked joy, curiosity, or excitement for you lately, send it to me. Open the terminal and run:

share

It goes straight to my Telegram. I would love to read it.

cher also works. Same command, just sounds nicer if you are Slovak.